PROSPECTS AND OPPORTUNITIES
Demand for dairy products, especially milk, will continue to be strong
Drinking milk products in India is expected to maintain solid growth in the forecast period in both retail volume and current value terms. For Indians, milk is a staple food, and consumers tend to consume it multiple times a day.
Unpackaged milk will continue to be a challenge
While sales of packaged milk are anticipated to continue to grow at a rapid pace in the forecast period, due to wide availability, accessibility, and affordability, unpackaged milk is still a major industry in India, and is especially predominant in rural areas of the country. Given the increasing cases of adulteration in packaged milk, some consumers even in urban areas of the country are looking out for options to procure milk from local farmers and breeders, which will challenge the growth of packaged milk.
Retail e-commerce gains prominence with the rise of D2C brands
Retail e-commerce is gaining prominence as a distribution channel for milk, along with the rise of quick commerce players such as Swiggy Instamart, Zepto, and BigBasket, and also due to an increasing number of D2C brands. D2C brands offer flexible subscription plans to consumers, making the shopping process more convenient.
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Overview:
Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Drinking Milk Products in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Drinking Milk Products in India?
- Which are the leading brands in Drinking Milk Products in India?
- How are products distributed in Drinking Milk Products in India?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Drinking Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in India?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Drinking Milk Products in India - Category analysis
KEY DATA FINDINGS
Milk prices remain high even in 2024
Flavoured milk drinks an increasingly popular alternative to other beverages
FSSAI regulates the labelling of milk products in India
Demand for dairy products, especially milk, will continue to be strong
Unpackaged milk will continue to be a challenge
Retail e-commerce gains prominence with the rise of D2C brands
Dairy Products and Alternatives in India - Industry Overview
Dairy products and alternatives in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Drinking Milk Products
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Soy Drinks
- Other Milk Alternatives
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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