PROSPECTS AND OPPORTUNITIES
Value sales are expected to rise, but price increases may shift consumer preferences
Sales of drinking milk products are expected to rise overall across the forecast period, primarily driven by continued price increases. Value sales will remain on an upward trajectory as production costs climb, particularly due to the rising cost of animal feed.
Health concerns and rising prices could push consumers towards plant-based and alternative milk options
Growing concerns around the consumption of dairy products are expected to gain further traction in Israel, becoming increasingly mainstream over the forecast period. Combined with ongoing price increases in both price-controlled and non-price-controlled drinking milk, a significant number of consumers are likely to shift to plant-based alternatives, particularly as these products have remained unaffected by price hikes in 2025.
A challenging outlook for price-controlled drinking milk over the forecast period
The price-controlled drinking milk segment is expected to remain the lead category throughout the forecast period. However, this market is heavily influenced by government-set prices, and it is anticipated that further price increases will be introduced by the government during this time.
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Overview:
Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Drinking Milk Products in Israel report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Drinking Milk Products in Israel?
- Which are the leading brands in Drinking Milk Products in Israel?
- How are products distributed in Drinking Milk Products in Israel?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Drinking Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Israel?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Drinking Milk Products in Israel - Category analysis
KEY DATA FINDINGS
Sales of drinking milk products rise amid shortages and shifting consumer preferences
Tnuva Food Industries strengthens its lead as Tara Dairy drives value with its strategic product mix
Discounters lead sales as retail e-commerce gains ground amid changing consumer habits
Value sales are expected to rise, but price increases may shift consumer preferences
Health concerns and rising prices could push consumers towards plant-based and alternative milk options
A challenging outlook for price-controlled drinking milk over the forecast period
Dairy Products and Alternatives in Israel - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Drinking Milk Products
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Soy Drinks
- Other Milk Alternatives
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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