PROSPECTS AND OPPORTUNITIES
Tariff elimination to trigger intensified competition in South Korea’s shelf-stable milk market
Retail value sales of drinking milk products are expected to increase in current terms in South Korea over the forecast period, but to fall at constant 202 5prices, while volume sales are also set to decline. With the removal of import tariffs on dairy products in 2026, a growing number of global milk brands - ranging from major international producers to niche overseas labels - are expected to enter the South Korean market.
Functional repositioning key to revitalising flavoured milk drinks in a competitive beverage landscape
Demand for flavoured milk drinks is expected to continue falling in South Korea during the forecast period, largely due to the growing presence of substitutes such as a range of ready-to-drink beverages, café-style drinks, and plant-based alternatives. These competitors have increasingly captured consumer interest by offering superior flavour, perceived health benefits, and greater product variety.
Shelf-stable milk drives e-commerce growth in South Korea’s drinking milk products market
Although drinking milk products has traditionally been dominated by offline retail, the share of e-commerce within this category is expected to grow steadily. This shift will be supported by the increasing presence of shelf-stable milk products, which offer longer shelf life and are, therefore, more compatible with online distribution models.
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Overview:
Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Drinking Milk Products in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Drinking Milk Products in South Korea?
- Which are the leading brands in Drinking Milk Products in South Korea?
- How are products distributed in Drinking Milk Products in South Korea?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Drinking Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in South Korea?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Drinking Milk Products in South Korea - Category analysis
KEY DATA FINDINGS
Substitute products drive decline of flavoured milk drinks
Polarised consumption of milk products
Offline retail channels dominate
Tariff elimination to trigger intensified competition in South Korea’s shelf-stable milk market
Functional repositioning key to revitalising flavoured milk drinks in a competitive beverage landscape
Shelf-stable milk drives e-commerce growth in South Korea’s drinking milk products market
Dairy Products and Alternatives in South Korea - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Drinking Milk Products
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Soy Drinks
- Other Milk Alternatives
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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