PROSPECTS AND OPPORTUNITIES
Goat milk to benefit from a widening product range and a move to alternatives to cow’s milk
Drinking milk products in the Czech Republic is set to continue to grow retail volume and value (constant 2025 prices) sales over the forecast period. Steady, if mainly slight, growth is expected to be supported by a consumer preference for locally sourced products and milk’s position as a staple item in Czech households.
Organic and high-protein products to gain importance
The health and wellness trend is set to have a bigger impact on the consumption of drinking milk products in the forecast period. As the economic situation stabilises and improves, price will not be the only key factor behind purchasing decisions for many consumers, while the importance of health and wellness claims can be expected to grow.
Preference for local products enhances push for sustainability
As in other dairy categories, sustainability is an increasingly important factor for Czech consumers in drinking milk products. The demand for products that are produced and packaged sustainably is growing, together with the preference of local consumers for Czech products.
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Overview:
Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Drinking Milk Products in Czech Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Drinking Milk Products in Czech Republic?
- Which are the leading brands in Drinking Milk Products in Czech Republic?
- How are products distributed in Drinking Milk Products in Czech Republic?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Drinking Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Czech Republic?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Drinking Milk Products in the Czech Republic - Category analysis
KEY DATA FINDINGS
Higher attention on quality, naturalness and flavour boosts fresh and full fat milks
Good quality products at affordable prices win over consumers to private label
Hypermarkets and discounters dominate the distribution of drinking milk products
Goat milk to benefit from a widening product range and a move to alternatives to cow’s milk
Organic and high-protein products to gain importance
Preference for local products enhances push for sustainability
Dairy Products and Alternatives in the Czech Republic - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Drinking Milk Products
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Soy Drinks
- Other Milk Alternatives
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
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This report originates from Passport, our Drinking Milk Products research and analysis database.
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