PROSPECTS AND OPPORTUNITIES
Maturity and population decline will temper volume growth prospects
Drinking milk products is projected to develop positively in volume and current value terms over the forecast period. Volume growth will be modest due to the combined effects of maturity and population decline, but traditional consumption habits and gradual improvements in purchasing power should ensure demand remains fairly resilient on the whole.
Penetration of high protein and lactose free options set to continue rising
High protein varieties will continue to gain popularity across drinking milk products over the forecast period. Interest in such products is on the rise as consumer lifestyles become busier and more Macedonians attempt to stay healthy by regularly partaking in sports and fitness activities.
Migration to plant-based alternatives expected to gain momentum
Like other traditional dairy categories, over the forecast period drinking milk products will face a growing threat from plant-based alternatives. The latter are steadily becoming more popular and widely available as increasing numbers of Macedonians adopt vegan or flexitarian diets for the sake of their health, the planet and animal welfare.
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Overview:
Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Drinking Milk Products in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Drinking Milk Products in North Macedonia?
- Which are the leading brands in Drinking Milk Products in North Macedonia?
- How are products distributed in Drinking Milk Products in North Macedonia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Drinking Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in North Macedonia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Drinking Milk Products in North Macedonia - Category analysis
KEY DATA FINDINGS
Falling inflation and health-oriented launches help to lift overall demand
IMB Mlekara Bitola maintains commanding lead
Small local grocers remains the leading distribution channel
Maturity and population decline will temper volume growth prospects
Penetration of high protein and lactose free options set to continue rising
Migration to plant-based alternatives expected to gain momentum
Dairy Products and Alternatives in North Macedonia - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Drinking Milk Products
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Soy Drinks
- Other Milk Alternatives
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Drinking Milk Products research and analysis database.
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