PROSPECTS AND OPPORTUNITIES
Drinking milk is expected to register decline over the forecast period due to more liquid milk being imported from New Zealand
Following the elimination of tariffs on liquid milk imports from New Zealand after 2025, most fresh milk producers are also sourcing products from New Zealand to better meet the needs of both domestic and international markets. Concurrently, the industry is consistently advocating for government initiatives to provide support for local farmers.
Category is predicted to see polarisation in the coming years
The removal of tariffs on New Zealand imports in 2025 is also likely to result in a more polarised performance, especially in retail terms. For price-conscious consumers, the availability of low-cost, duty-free milk from New Zealand will undoubtedly prove highly appealing.
High-protein ingredients will be integrated into new drinking milk products
Driven by the rise in fitness culture following the pandemic, Taiwan has experienced a notable increase in the popularity of high-protein products. An increasing number of local consumers are recognising the significance of protein or building muscle mass, and this awareness has begun to influence the dairy industry.
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Overview:
Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Drinking Milk Products in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Drinking Milk Products in Taiwan?
- Which are the leading brands in Drinking Milk Products in Taiwan?
- How are products distributed in Drinking Milk Products in Taiwan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Drinking Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Taiwan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Drinking Milk Products in Taiwan - Category analysis
KEY DATA FINDINGS
Drinking milk records moderate growth in 2025
More drinking milk products launched in a bid to attract new consumers
Supermarkets remains the leading distribution channel in 2025
Drinking milk is expected to register decline over the forecast period due to more liquid milk being imported from New Zealand
Category is predicted to see polarisation in the coming years
High-protein ingredients will be integrated into new drinking milk products
Dairy Products and Alternatives in Taiwan - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Drinking Milk Products
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Soy Drinks
- Other Milk Alternatives
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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