PROSPECTS AND OPPORTUNITIES
Growth ahead to be driven by innovation and consumer shifts
Retail sales of drinking milk products in Saudi Arabia are set to record a current value CAGR of 8% (2025 constant value CAGR of 6%) over the forecast period, reaching SAR9.5 billion.
Health and wellness to increasingly shape consumer preferences
Health and wellness trends are expected to significantly shape the future of drinking milk products in Saudi Arabia. As consumers become increasingly aware of the link between diet and long-term wellbeing, the demand for milk products with specific health benefits will rise.
Sustainability efforts and digital progress
Sustainability is set to gain significant momentum in drinking milk products over the forecast period, aligning with the country’s broader Vision 2030 goals. Key players will invest in eco-friendly packaging, energy-efficient production lines, and local sourcing strategies to reduce their carbon footprint.
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Overview:
Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Drinking Milk Products in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Drinking Milk Products in Saudi Arabia?
- Which are the leading brands in Drinking Milk Products in Saudi Arabia?
- How are products distributed in Drinking Milk Products in Saudi Arabia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Drinking Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Saudi Arabia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Drinking Milk Products in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Solid growth in milk consumption driven by rising health awareness and demographic expansion
Strong competition continues to define local drinking milk products
Offline dominance with gradual digital momentum
Growth ahead to be driven by innovation and consumer shifts
Health and wellness to increasingly shape consumer preferences
Sustainability efforts and digital progress
Dairy Products and Alternatives in Saudi Arabia - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Drinking Milk Products
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Soy Drinks
- Other Milk Alternatives
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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