PROSPECTS AND OPPORTUNITIES
With consumers demanding higher quality, investment in dairy sector could yield results
There is an opportunity to strengthen the dairy supply chain infrastructure and embrace sustainability, as consumers increasingly look for high quality drinking milk. By investing in better support for dairy farmers, including training on animal health, nutrition, and hygiene, it will improve the quality and yield of milk at the source.
Storytelling builds connections with consumers
As more consumers become aware of the health risks associated with loose milk, local brands like Dayfresh and Pakola have a chance to position themselves as safe, reliable alternatives. Storytelling around farm-to-table traceability, animal welfare, and food safety standards will help such companies build deeper connections with consumers.
Increasing focus on fortified and functional benefits of drinking milk
As consumers become more health-conscious and nutritionally aware, they will want products that align with their lifestyles, health goals, and dietary needs. This shift will drive an increasing fucus in fortified drinking milk, such as with added calcium, vitamins like D and A, added protein, and other immunity-boosting ingredients.
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Overview:
Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Drinking Milk Products in Pakistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Drinking Milk Products in Pakistan?
- Which are the leading brands in Drinking Milk Products in Pakistan?
- How are products distributed in Drinking Milk Products in Pakistan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Drinking Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Pakistan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Drinking Milk Products in Pakistan - Category analysis
KEY DATA FINDINGS
Shift from loose to packaged milk
Nestlé and FrieslandCampina Engro continue to lead
E-commerce and q-commerce gain most value share
With consumers demanding higher quality, investment in dairy sector could yield results
Storytelling builds connections with consumers
Increasing focus on fortified and functional benefits of drinking milk
Dairy Products and Alternatives in Pakistan - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Drinking Milk Products
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Soy Drinks
- Other Milk Alternatives
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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