PROSPECTS AND OPPORTUNITIES
Drinking milk products set to benefit from health-focused innovation
Over the forecast period, Australia’s drinking milk products category is expected to see steady growth in retail volume terms. The category should benefit from ongoing premiumisation, functional innovation, and the evolving health and wellness positioning of both cow’s milk and flavoured milk drinks.
Flavoured milk drinks to focus on functional indulgence and innovation
Flavoured milk drinks is expected to remain one of the most dynamic categories within drinking milk products over the forecast period, continuing its transition from a traditional treat to a high-margin, multifunctional beverage. While overall volume growth may stabilise as the market matures, strong value gains will be driven by ongoing product premiumisation, functional upgrades, and targeted innovation that aligns with evolving health, lifestyle, and snacking trends.
Private label to expand share through health-led differentiation and format flexibility
Over the forecast period, private label is expected to continue gaining ground in drinking milk products, driven by sustained consumer demand for affordability and increasing retailer investment in quality and healthier options, as well as format innovations. With cost-of-living pressures remaining top of mind for many households, private label milk, particularly in core segments such as fresh milk, will retain its stronghold among price-sensitive consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Drinking Milk Products in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Drinking Milk Products in Australia?
- Which are the leading brands in Drinking Milk Products in Australia?
- How are products distributed in Drinking Milk Products in Australia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Drinking Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Australia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Drinking Milk Products in Australia - Category analysis
KEY DATA FINDINGS
Premiumisation and diversification fuel value growth in drinking milk products
Bega strengthens its lead through innovation and strategic expansion
Supermarkets maintain dominance while e-commerce gains ground
Drinking milk products set to benefit from health-focused innovation
Flavoured milk drinks to focus on functional indulgence and innovation
Private label to expand share through health-led differentiation and format flexibility
Dairy Products and Alternatives in Australia - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Drinking Milk Products
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Soy Drinks
- Other Milk Alternatives
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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