PROSPECTS AND OPPORTUNITIES
Flavoured milk drinks to gain from the offer of new products and convenience-orientated demand
Retail value (constant 2025 prices) sales of drinking milk products in the Philippines are projected to rise strongly over the forecast period, with growth seen across all categories.
Growing offer and presence of shelf stable milk and fresh milk
While powder milk is set to retain the bulk of retail value sales of drinking milk products over the forecast period, healthy growth is expected in shelf stable milk, slightly outpacing fresh milk. In general, there is a preference for shelf stable milk over fresh milk in the country, due to its relative affordability, longer shelf life, wide distribution, and availability in both urban and rural areas.
Sustainability to be more integrated into business operations while local authorities seek to improve domestic dairy production capabilities
Sustainability is gaining momentum in the Philippines as a business practice, influenced by local regulations. In this vein, Nestlé Philippines has announced a continuation of its partnership with AboitizPower, which began in 2016.
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Overview:
Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Drinking Milk Products in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Drinking Milk Products in Philippines?
- Which are the leading brands in Drinking Milk Products in Philippines?
- How are products distributed in Drinking Milk Products in Philippines?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Drinking Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Philippines?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Drinking Milk Products in the Philippines - Category analysis
KEY DATA FINDINGS
Drinking milk products continues to expand, with powder milk leading the way in 2025
Nestlé Philippines continues to lead drinking milk products as the competition grows in 2025
Modern retail channels gain on traditional grocery retailers
Flavoured milk drinks to gain from the offer of new products and convenience-orientated demand
Growing offer and presence of shelf stable milk and fresh milk
Sustainability to be more integrated into business operations while local authorities seek to improve domestic dairy production capabilities
Dairy Products and Alternatives in the Philippines - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Drinking Milk Products
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Soy Drinks
- Other Milk Alternatives
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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