PROSPECTS AND OPPORTUNITIES
Steady value growth predicted for drinking milk products over the forecast period
Current value sales of drinking milk products in Denmark are expected to rise moderately over the forecast period, supported by steady demand for staple dairy items and growing interest in value-added formats such as flavoured and lactose-free milk. While cow milk consumption is not expected to grow significantly in volume terms, the category as a whole will benefit from portfolio diversification and stable pricing, helping to support value growth.
Health and wellness strand will see polarisation in consumer preferences
Health and wellness will remain a relevant theme in drinking milk products in Denmark over the forecast period, although consumer preferences are nuanced. While some Danes continue to choose lactose-free or high-protein options, especially within flavoured milk, others are increasingly turning back to full-fat milk, encouraged by growing perceptions of its naturalness and associated health benefits.
Players will seek to reduce carbon footprint through initiatives and programmes
Sustainability will continue to be a key focus among dairy producers in Denmark, driven by national climate goals and rising environmental expectations. While sustainability may not be the main purchase driver for Danes, it remains an important industry-wide priority.
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Overview:
Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Drinking Milk Products in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Drinking Milk Products in Denmark?
- Which are the leading brands in Drinking Milk Products in Denmark?
- How are products distributed in Drinking Milk Products in Denmark?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Drinking Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Denmark?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Drinking Milk Products in Denmark - Category analysis
KEY DATA FINDINGS
Modest growth for drinking milk products in 2025
Arla retains its dominance with a strong portfolio across subcategories
Supermarkets leads sales, while discounters benefits from ongoing price-consciousness
Steady value growth predicted for drinking milk products over the forecast period
Health and wellness strand will see polarisation in consumer preferences
Players will seek to reduce carbon footprint through initiatives and programmes
Dairy Products and Alternatives in Denmark - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Drinking Milk Products
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Soy Drinks
- Other Milk Alternatives
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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