PROSPECTS AND OPPORTUNITIES
Little expectation of expansion for drinking milk products over the forecast period
Drinking milk products is expected to see a stagnant performance in retail volume terms in Lithuania over the forecast period. To some extent, this is due to the high level of saturation in the dominant segment of full fat fresh milk, which has long been a staple of the local diet, and the general unavailability of semi-skimmed and fat-free fresh varieties.
Auga has potential to attract eco-conscious consumers
Auga Group, a well-known organic food producer in Lithuania, has recently expanded its portfolio to include fresh cow’s milk. While its products are more expensive than non-organic alternatives, positioned in the mid-priced segment, they have the potential to attract a growing segment of local consumers who are willing to pay more for sustainable products.
Competition between private label and brands set to continue apace
Competition between branded milk and private label alternatives is expected to intensify during the forecast period. The favourable reputation of private labels will drive this trend, as well the expansion of discount chains, and, to a lesser extent, the influence of chained supermarkets.
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Overview:
Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Drinking Milk Products in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Drinking Milk Products in Lithuania?
- Which are the leading brands in Drinking Milk Products in Lithuania?
- How are products distributed in Drinking Milk Products in Lithuania?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Drinking Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Lithuania?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Drinking Milk Products in Lithuania - Category analysis
KEY DATA FINDINGS
Category maturity leaves little room for growth in 2025
Pieno Zvaigzdes leads sales, but loses share to private labels
Supermarkets is the key distribution channel once again in 2025
Little expectation of expansion for drinking milk products over the forecast period
Auga has potential to attract eco-conscious consumers
Competition between private label and brands set to continue apace
Dairy Products and Alternatives in Lithuania - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Drinking Milk Products
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Soy Drinks
- Other Milk Alternatives
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
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This report originates from Passport, our Drinking Milk Products research and analysis database.
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