PROSPECTS AND OPPORTUNITIES
Powdered milk to lead, while shelf stable and flavoured drinking milk see growth
Demand poised to be sustained primarily by morning routine of consuming hot drinks, with added powder milk is a staple ingredient. As such, the dominance of powder milk will continue.
Fortified and functional represents opportunity for growth
Fortified/functional drinking milk represents an opportunity for growth, especially in powder milk, which is highly mature. Nestlé is currently leading the charge through its fortified milk powders with multivitamins and iron, targeting anaemia in particular.
Government push to boost local milk production to reduce import reliance
The Cameroonian government is making a concerted effort to boost supply of fresh milk in order to strengthen the local value chain. This includes steps such as the importation of 495 pregnant Montbélliard heifers from France to boost fresh milk production.
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Overview:
Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Drinking Milk Products in Cameroon report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Drinking Milk Products in Cameroon?
- Which are the leading brands in Drinking Milk Products in Cameroon?
- How are products distributed in Drinking Milk Products in Cameroon?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Drinking Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Cameroon?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Drinking Milk Products in Cameroon - Category analysis
KEY DATA FINDINGS
Powder milk continues to dominate and drive sales
Though Nestlé continues to lead powder milk, there is increasing concern about the quality of the local manufactured offering
Local grocers continue to dominate, though supermarkets steal value share
Powdered milk to lead, while shelf stable and flavoured drinking milk see growth
Fortified and functional represents opportunity for growth
Government push to boost local milk production to reduce import reliance
Dairy Products and Alternatives in Cameroon - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Drinking Milk Products
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Soy Drinks
- Other Milk Alternatives
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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