PROSPECTS AND OPPORTUNITIES
Drinking milk products will maintain low, positive, value sales, supported by baseline demand for full fat fresh milk
Drinking milk products will maintain low, positive, value sales over the forecast period, supported by baseline demand. However, as drinking milk products is a mature and saturated category, variances in growth depend on prices and consumer base fluctuations, rather than trends, as full fat fresh cow’s milk is the most popular option, leaving little room for developments in alternative areas.
Full fat fresh milk will remain popular, being perceived as healthier and natural
The popularity of full fat milk directly reflects the opinion of consumers in the country, as local consumers believe that fresh milk is healthier and has better nutritional value compared to processed options. Fat content is also no longer seen as being harmful to health, providing this derives from a natural source.
Plant-based milk may pose some threat to cow’s milk over the forecast period
Plant-based milk is seeing good growth in both value and volume terms, albeit growing from a low base. While remaining niche, such alternative products may pose some threat to cow’s milk over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Drinking Milk Products in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Drinking Milk Products in Latvia?
- Which are the leading brands in Drinking Milk Products in Latvia?
- How are products distributed in Drinking Milk Products in Latvia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Drinking Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Latvia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Drinking Milk Products in Latvia - Category analysis
KEY DATA FINDINGS
Positive growth for drinking milk products, driven by full fat fresh milk
Rigas maintains its lead thanks to strong brand reputation of Limbazu Piens
Supermarkets maintain strong relevance for sales of drinking milk products
Drinking milk products will maintain low, positive, value sales, supported by baseline demand for full fat fresh milk
Full fat fresh milk will remain popular, being perceived as healthier and natural
Plant-based milk may pose some threat to cow’s milk over the forecast period
Dairy Products and Alternatives in Latvia - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Drinking Milk Products
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Soy Drinks
- Other Milk Alternatives
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Drinking Milk Products research and analysis database.
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