PROSPECTS AND OPPORTUNITIES
Ongoing positive sales expected, driven by both baseline demand and innovation in functional options
Sales of drinking milk products will maintain a positive trajectory over the forecast period, albeit with moderate value growth and marginally-positive volume growth. This growth will be by both stable consumption patterns and also by category innovation.
Health and wellness trends drive innovations in “better-for-you” products
Health and wellness trends continue to drive both innovation and consumer engagement in drinking milk products. As more consumers seek out functional, nutrient-dense options that align with active lifestyles and health goals, manufacturers are responding with targeted product launches.
Price caps on milk set to influence ongoing sales trends
In 2025, the Croatian government continues to enforce price caps on key milk products, including fresh milk 2.8% (max EUR0.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Drinking Milk Products in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Drinking Milk Products in Croatia?
- Which are the leading brands in Drinking Milk Products in Croatia?
- How are products distributed in Drinking Milk Products in Croatia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Drinking Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Croatia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Drinking Milk Products in Croatia - Category analysis
KEY DATA FINDINGS
Drinking milk products maintains positive sales, supported by higher prices of rising categories, while cow’s milk remains a staple
Dukat maintains lead, while Vindija sees strongest growth thanks to innovative launches and environmental positioning
Supermarkets remain the most popular shops, thanks to convenience, affordability and a wide range of options
Ongoing positive sales expected, driven by both baseline demand and innovation in functional options
Health and wellness trends drive innovations in “better-for-you” products
Price caps on milk set to influence ongoing sales trends
Dairy Products and Alternatives in Croatia - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Drinking Milk Products
-
- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
-
-
-
- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
-
- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
-
- Goat Milk
-
- Powder Milk
-
- Soy Drinks
- Other Milk Alternatives
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Drinking Milk Products research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!