PROSPECTS AND OPPORTUNITIES
Demand for milk is expected to be tempered by price inflation and changing lifestyles
Retail value sales of drinking milk are forecast to experience steady growth over the forecast period, with volume growth expected to gradually recover. However, persistent price inflation within New Zealand’s dairy sector, driven by strong global demand for New Zealand dairy products, is likely to continue exerting upward pressure on local prices.
Health and wellness is set to remain a key focus of innovation and growth
Despite declining consumption, milk remains one of the healthier beverage options available to consumers, providing essential natural minerals and nutrients, such as protein. Milk fulfils numerous consumer demands for nutritious food and drink, and emphasising these benefits may be crucial to sustaining steady growth.
Rebuilding consumers’ confidence amid environmental concerns in dairy
As the impacts of climate change become increasingly apparent on a global scale, consumers are growing more concerned about the environmental impact of the local dairy industry in New Zealand. While the large-scale dairy farming sector has delivered significant economic benefits to the country, it has come at the cost of a higher carbon footprint and substantial water usage.
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Overview:
Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Drinking Milk Products in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Drinking Milk Products in New Zealand?
- Which are the leading brands in Drinking Milk Products in New Zealand?
- How are products distributed in Drinking Milk Products in New Zealand?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Drinking Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in New Zealand?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Drinking Milk Products in New Zealand - Category analysis
KEY DATA FINDINGS
Rising prices drive value growth while consumers cut back on consumption
Foodstuffs (NZ) Ltd retains its lead while private label increases its share
Offline retailing remains prominent, however retail e-commerce gains ground
Demand for milk is expected to be tempered by price inflation and changing lifestyles
Health and wellness is set to remain a key focus of innovation and growth
Rebuilding consumers’ confidence amid environmental concerns in dairy
Dairy Products and Alternatives in New Zealand - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Drinking Milk Products
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Soy Drinks
- Other Milk Alternatives
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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