PROSPECTS AND OPPORTUNITIES
Economic recovery will drive the category’s expansion over the forecast period
Volume sales of drinking milk products are expected to register growth in the years ahead. Enhanced consumer purchasing power resulting from overall economic growth and increased stability in inflation will serve to bolster sales.
Health and wellness trend set to drive demand for fat-free and semi-skimmed milk
Looking ahead, drinking milk products that are most closely aligned with the prevailing health and wellness trend are expected to drive category expansion. Fat-free variants are increasingly appealing to consumers who are adopting healthier lifestyles, and the outlook for both fat-free fresh milk and fat-free shelf stable milk appears particularly promising.
Innovations will remain focused on healthier and lactose-free formulations and novel approaches to packaging
Within the dairy industry, brands are confronted with the significant challenge of reduced dairy consumption, often promoted by certain nutritionists and influencers. Indeed, a considerable proportion of local consumers profess to be lactose intolerant, or choose to avoid dairy products even in the absence of clinical intolerance.
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Overview:
Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Drinking Milk Products in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Drinking Milk Products in Argentina?
- Which are the leading brands in Drinking Milk Products in Argentina?
- How are products distributed in Drinking Milk Products in Argentina?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Drinking Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Argentina?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Drinking Milk Products in Argentina - Category analysis
KEY DATA FINDINGS
Recovery for drinking milk products in 2025
Mastellone Hnos leads to popularity of leading brand, La Serenísima
Small local grocers remains the leading distribution channel for drinking milk products
Economic recovery will drive the category’s expansion over the forecast period
Health and wellness trend set to drive demand for fat-free and semi-skimmed milk
Innovations will remain focused on healthier and lactose-free formulations and novel approaches to packaging
Dairy Products and Alternatives in Argentina - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Drinking Milk Products
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Soy Drinks
- Other Milk Alternatives
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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