PROSPECTS AND OPPORTUNITIES
Growing interest in health to influence demand
Retail value sales of drinking milk products are expected to rise in Greece over the forecast period, despite challenges in terms of production costs and raw materials. The biggest growth is expected in goat milk products as these are considered more premium and healthier.
Health-focused product development becoming more sophisticated
One of the biggest trends in the packaged food market is the rise of functional products and milk is no exception. Consumers are increasingly seeking out products which offer additional health benefits, beyond basic nutrition.
Packaging developments focus on convenience and sustainability
Packaging formats are adapting to consumer demand for convenience and sustainability. Smaller, on-the-go packaging is growing in popularity, including smaller sizes bottles for consumption on-the-go.
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Overview:
Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Drinking Milk Products in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Drinking Milk Products in Greece?
- Which are the leading brands in Drinking Milk Products in Greece?
- How are products distributed in Drinking Milk Products in Greece?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Drinking Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Greece?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Drinking Milk Products in Greece - Category analysis
KEY DATA FINDINGS
Goat milk performing well
Private label products appeal to budget-conscious consumers
Supermarkets benefits from private label offer and family-sized products
Growing interest in health to influence demand
Health-focused product development becoming more sophisticated
Packaging developments focus on convenience and sustainability
Dairy Products and Alternatives in Greece - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Drinking Milk Products
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Soy Drinks
- Other Milk Alternatives
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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