PROSPECTS AND OPPORTUNITIES
Earthquake likely to continue impacting sales of health and wellness hot drinks
Local tea production was disrupted after an earthquake hit Turkey in February 2023. As a result, this could disrupt the local supply of tea with health and wellness claims until production recovers, although consumers are still likely to drink imported tea with multiple health claims.
Natural and organic claims set for strong growth in fresh coffee
Although people in Turkey drink more tea than coffee the latter is nonetheless still popular. While instant coffee dominates sales there is a growing demand for fresh coffee as locals develop more sophisticated tastes.
Free from claims could be an important source of growth for hot drinks over the forecast period
There was a growing focus on food intolerances in Turkey towards the end of the review period with consumers becoming more conscious of how certain ingredients can affect their health. Furthermore, bloggers and influencers have been communicating the supposed benefits of a diet that is free from certain ingredients such as gluten and lactose, even when you are not intolerant to these ingredients.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF.
Overview:
Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Hot Drinks industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Hot Drinks in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Hot Drinks in Turkey?
- What are the key health and wellness concerns driving sales in HW Hot Drinks?
- Is HW Hot Drinks a dynamic niche or mainstream concern in Turkey?
- Which are the leading brands in HW Hot Drinks in Turkey?
- How are products distributed in HW Hot Drinks in Turkey?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Hot Drinks in Turkey - Category analysis
KEY DATA FINDINGS
Local tea remains hugely popular with consumers increasingly looking for healthier options
Natural claims prove popular
No added sugar claims prove popular as consumers aim to improve their health and control their weight
Earthquake likely to continue impacting sales of health and wellness hot drinks
Natural and organic claims set for strong growth in fresh coffee
Free from claims could be an important source of growth for hot drinks over the forecast period
Health and Wellness in Turkey - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Hot Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Hot Drinks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!