PROSPECTS AND OPPORTUNITIES
No sugar hot drinks set to see growth as health concerns rise amongst consumers
There is increasing content in the media about the impact of sugar, fat, and salt consumption on weight, as well as on increasing the chances of suffering from conditions such as cardiovascular disease, type 2 diabetes, and cancer. These factors have been fuelling sales of various better for you product variants in hot drinks in Japan.
No caffeine set to grow as more consumers look to improve their sleep quality
Another better for you health and wellness claim that is expected to perform well in hot drinks in the forecast period is no caffeine. Sales of products claiming no caffeine are already notable, at JPY11.
Good source of minerals hot drinks expected to rise as adults are targeted by players in other hot drinks
Increasing consumer awareness of the link between diet and a healthy metabolism is leading more consumers to look for foods and beverages that offer fortification, or functional ingredients. As such, good source of minerals, which is a fortified/functional type of health and wellness attribute, is set to see growth in the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Hot Drinks industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Hot Drinks in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Hot Drinks in Japan?
- What are the key health and wellness concerns driving sales in HW Hot Drinks?
- Is HW Hot Drinks a dynamic niche or mainstream concern in Japan?
- Which are the leading brands in HW Hot Drinks in Japan?
- How are products distributed in HW Hot Drinks in Japan?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Hot Drinks in Japan - Category analysis
KEY DATA FINDINGS
Consumers’ needs are becoming more diverse, which is reflected in health and wellness hot drinks
Organic accounts for the highest sales within health and wellness hot drinks, as consumers consider these less harmful than standard products
No allergens hot drinks boosted by consumers being more careful with their diet
No sugar hot drinks set to see growth as health concerns rise amongst consumers
No caffeine set to grow as more consumers look to improve their sleep quality
Good source of minerals hot drinks expected to rise as adults are targeted by players in other hot drinks
Health and Wellness in Japan - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Hot Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Hot Drinks research and analysis database.
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