PROSPECTS AND OPPORTUNITIES
Sports nutrition to continue to perform well amid growing competition
Sports nutrition in Germany is projected to see further strong, if slowing, retail value (constant 2025 prices) sales growth over the forecast period. The category is showing inevitable signs of saturation, with the wellness and sports performance consumer base having grown significantly in the review period.
Sports nutrition to develop through products for target audiences
Sports nutrition in Germany could see an increase in targeted product offerings, particularly towards middle-aged people, women and beginner or amateur athletes. For example, products formulated to support muscle mass maintenance, joint health and recovery could be targeted at middle-aged people.
Health and taste to remain important factors in consumers’ purchasing decisions
Consumers of sports nutrition products are sensitive to health claims and taste. From a marketing perspective, sports nutrition products can affect performance, recovery, hydration and endurance.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in Germany?
- Which are the leading brands in Sports Nutrition in Germany?
- How are products distributed in Sports Nutrition in Germany?
- How has the regulatory and operating environment for Sports Nutrition changed in Germany?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in Germany - Category analysis
KEY DATA FINDINGS
Widening consumer base for sports nutrition
The Hut.com leads but the competition intensifies
Discounters widen offer to lure sports nutrition consumers
Sports nutrition to continue to perform well amid growing competition
Sports nutrition to develop through products for target audiences
Health and taste to remain important factors in consumers’ purchasing decisions
Consumer Health in Germany - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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