PROSPECTS AND OPPORTUNITIES
Healthier lifestyles provide grounds for optimism
Sports nutrition is expected to grow at a steady but slower pace in constant value terms over the forecast period. The desire to invest in one’s health and fitness will encourage the use of sports nutrition products.
Flavours and textures can support brand diffferentiation
Flavour and texture are expected to continue to be critical aspects for sports nutrition products in the years ahead. Consumers are looking for flavours that they enjoy as well as a palatable texture.
Fiercely competitive landscape renders innovation essential
Sports nutrition is a dynamic and attractive category which is expected to remain fiercely competitive in the years ahead. Companies and entrepreneurs are constantly innovating to meet the needs of consumers that are looking for more effective products that are also convenient and easy-to-consume.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in Canada?
- Which are the leading brands in Sports Nutrition in Canada?
- How are products distributed in Sports Nutrition in Canada?
- How has the regulatory and operating environment for Sports Nutrition changed in Canada?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in Canada - Category analysis
KEY DATA FINDINGS
Health agenda drives use of sports nutrition products
Top position for Worldwide Sport Nutritional Supplements Inc
Retail e-commerce provides critical channel for sports nutrition
Healthier lifestyles provide grounds for optimism
Flavours and textures can support brand diffferentiation
Fiercely competitive landscape renders innovation essential
Consumer Health in Canada - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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