PROSPECTS AND OPPORTUNITIES
Strong growth prospects for sports nutrition
Sports nutrition products are expected to grow at a steady pace in the forecast period, driven by the higher adoption of exercises habits and broader awareness of sports nutrition products and their benefits. Older age groups are expected to be a key target for product innovation, with product claims such as endurance, energy and muscle gain continuing to increase in popularity.
Investment flows will support output expansion and marketing developments
Grupo José Alves, owner of Vitamedic, is investing BRL100 million to expand its production capacity near the existing Anapolis manufacturing site. Aiming to boost its TrustFuel brand portfolio, a premium supplements and sports nutrition line launched in 2023, the company will build a new factory that will have the capacity to produce around 1.
New legislation for sports nutrition products
Congress has been debating a possible law to regulate vitamins, dietary supplements and sports nutrition products in Brazil. With a high proportion of companies not granted permission to sell such products, there is a growing issue with illegal products in the country.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in Brazil?
- Which are the leading brands in Sports Nutrition in Brazil?
- How are products distributed in Sports Nutrition in Brazil?
- How has the regulatory and operating environment for Sports Nutrition changed in Brazil?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in Brazil - Category analysis
KEY DATA FINDINGS
Sports nutrition reports dynamic results in 2025
Highly competitive landscape puts pressure on leading players
Small local grocers lead followed by retail e-commerce
Strong growth prospects for sports nutrition
Investment flows will support output expansion and marketing developments
New legislation for sports nutrition products
Consumer Health in Brazil - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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