PROSPECTS AND OPPORTUNITIES
Dynamic growth, with innovations and plant-based proteins set to drive future transformation
Despite increasing competition from other consumption categories, and potential supply chain constraints, the forecast for sports nutrition remains positive in Brazil. Over the next five years, a double-digit CAGR is expected in retail current value terms, with protein/energy bars set to see the strongest growth rate.
Balancing wellness and aesthetics: The paradox of modern health choices
The shifting landscape of health and wellness in Brazil reveals a striking duality. On one side, there is a clear shift towards holistic wellbeing, with consumers embracing sports nutrition products such as whey protein and creatine to support sustainable health goals.
Brazil accelerates catch-up in protein product portfolio to align with global markets and maintain e-commerce growth momentum in the forecast
Despite its limitations, retail e-commerce is expected to continue gaining traction in Brazil over the next five years. It is no surprise that the digital space has become a focus for companies such as Merama.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in Brazil?
- Which are the leading brands in Sports Nutrition in Brazil?
- How are products distributed in Sports Nutrition in Brazil?
- How has the regulatory and operating environment for Sports Nutrition changed in Brazil?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in Brazil - Category analysis
KEY DATA FINDINGS
Dynamic growth for sports nutrition in Brazil, driven by socioeconomic changes and evolving consumer segments
Fierce competition due to new entrants, while challenges and opportunities emerge across the production chain
E-commerce expands, but faces credibility challenges with the rise of irregular products
Dynamic growth, with innovations and plant-based proteins set to drive future transformation
Balancing wellness and aesthetics: The paradox of modern health choices
Brazil accelerates catch-up in protein product portfolio to align with global markets and maintain e-commerce growth momentum in the forecast
Consumer Health in Brazil - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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