PROSPECTS AND OPPORTUNITIES
Lower growth over forecast period
Sports nutrition will register further constant value and volume growth over the forecast period. However, growth will be lower than over the review period, as a degree of maturity hits the product area.
High prices continue to dampen value sales
In a market where price sensitivity is prevalent, sports nutrition products will face challenges in reaching a wider consumer base, due to the limited number of people who can afford sports nutrition products. While alternative formats for sports nutrition products, such as protein and energy bars, may emerge during the forecast period, these products are likely to only appeal to higher income consumers.
Increasing scrutiny of ingredients
Consumers will be more discerning about the ingredients of sports nutrition products, as increasingly there is concern about certain ingredients. For instance, caffeine, which is a popular ingredient in pre-workout offerings can cause stomach upset or sometimes affect the heart.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in Guatemala?
- Which are the leading brands in Sports Nutrition in Guatemala?
- How are products distributed in Sports Nutrition in Guatemala?
- How has the regulatory and operating environment for Sports Nutrition changed in Guatemala?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in Guatemala - Category analysis
KEY DATA FINDINGS
Best performing consumer health product in 2025
Omnilife continues to dominate
Direct selling holds near monopoly
Lower growth over forecast period
High prices continue to dampen value sales
Increasing scrutiny of ingredients
Consumer Health in Guatemala - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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