PROSPECTS AND OPPORTUNITIES
Holistic approach incorporating regular exercise to push the demand for sports nutrition
All categories of sports nutrition in the United Arab Emirates are projected to see a healthy retail value (constant 2025 prices) CAGR over the forecast period. Protein/energy bars is set to see the highest CAGR, supported by a trend for quick-hit, on-the-go protein and energy boosts through the day.
Government intervention to improve population health offers growth opportunities
The government is taking bold steps to address rising obesity rates among adults and children through a multi-pronged national strategy. For example, in June 2025, The Department of Health – Abu Dhabi (DoH) introduced a pioneering weight management programme that blends digital tracking, personalised clinical care and a unique incentive model.
Bundling to win over consumers
One effective way to appeal to budget-conscious consumers is through “Bundle & Save” options; a strategy employed via Optimum Nutrition on its brand website. This was seen towards the end of the review period, with the offer of a discounted price when purchasing both Optimum Nutrition Whey Protein and a RTD product, aimed to attract price-sensitive customers.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in United Arab Emirates?
- Which are the leading brands in Sports Nutrition in United Arab Emirates?
- How are products distributed in Sports Nutrition in United Arab Emirates?
- How has the regulatory and operating environment for Sports Nutrition changed in United Arab Emirates?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in the United Arab Emirates - Category analysis
KEY DATA FINDINGS
Sports protein powder benefits as more women enter the category
Glanbia is a dynamic leader investing in its portfolio, distribution and fitness and community programmes
E-commerce gains from special deal offers
Holistic approach incorporating regular exercise to push the demand for sports nutrition
Government intervention to improve population health offers growth opportunities
Bundling to win over consumers
Consumer Health in the United Arab Emirates - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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