PROSPECTS AND OPPORTUNITIES
Greater health awareness to sustain future growth
The increase in health awareness among local consumers will be a powerful catalyst for sports nutrition in Saudi Arabia over the forecast period, prompting individuals to invest in products that support their fitness goals and enhance their overall quality of life. As this trend continues, it is likely to drive sustained growth of sports nutrition.
Growth in sports participation to continue driving demand
The partnership between the Ministry of Sport (MoS), the Saudi Sports for All Federation (SFA), the Quality of Life (QOL) programme, and the Saudi Arabian Olympic Committee (SOAC) is expected to further encourage sports participation among the local population over the forecast period, aligning with Vision 2030. Initiatives that promote sports will engage diverse demographics, while investment in infrastructure will improve accessibility.
Emergence of new product developments in sports nutrition
Over the forecast period, new brands and products are expected to emerge in sports nutrition, specifically designed to cater for the diverse needs of athletes and fitness enthusiasts. These developments will focus on key factors such as taste, format, ingredients, and nutritional requirements tailored to different ages and genders.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in Saudi Arabia?
- Which are the leading brands in Sports Nutrition in Saudi Arabia?
- How are products distributed in Sports Nutrition in Saudi Arabia?
- How has the regulatory and operating environment for Sports Nutrition changed in Saudi Arabia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Rising participation in sports and physical activity supports category growth
Local consumers embrace convenience and variety offered online
Optimum Nutrition is leading brand but is under pressure from smaller competitors
Greater health awareness to sustain future growth
Growth in sports participation to continue driving demand
Emergence of new product developments in sports nutrition
Consumer Health in Saudi Arabia - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC Registration And Classification
Vitamins And Dietary Supplements Registration And Classification
Self-medication/self-care And Preventive Medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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