PROSPECTS AND OPPORTUNITIES
Future growth with the rising importance of the fitness and gym culture
Demographic trends and economic conditions, compounded by inflation and increasing geopolitical tensions in the region due to the war in Ukraine, will continue to present significant challenges and disposable incomes will remain limited over the forecast period. However, due to the growing importance of the fitness and gym culture in Slovenia, the sports nutrition category is expected to prosper and maintain moderate volume and value growth over the next five years.
Low income of younger consumers and rising cost of living remain key obstacles to future expansion
The relatively low income of younger consumers remains a key obstacle to the future growth and expansion the sports nutrition market in Slovenia. The job market is volatile and unpredictable, prompting many young people to prioritise their spending according to short-, mid-, and long-term personal goals.
Convenience and on-the-go consumption will continue to drive consumer demand
Convenience and on-the-go consumption will continue to drive consumer demand over the forecast period. Consequently, protein/energy bars is set to witness the fastest growth in terms of consumer demand, leading to the highest value growth.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in Slovenia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in Slovenia?
- Which are the leading brands in Sports Nutrition in Slovenia?
- How are products distributed in Sports Nutrition in Slovenia?
- How has the regulatory and operating environment for Sports Nutrition changed in Slovenia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in Slovenia - Category analysis
KEY DATA FINDINGS
Fitness culture continues to drive demand in 2024
E-commerce offers convenience, wide product variety and discounts
Consumers are more attuned to how protein supports overall health
Future growth with the rising importance of the fitness and gym culture
Low income of younger consumers and rising cost of living remain key obstacles to future expansion
Convenience and on-the-go consumption will continue to drive consumer demand
Consumer Health in Slovenia - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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