PROSPECTS AND OPPORTUNITIES
Sports nutrition to continue evolving to meet a variety of needs and lifestyles
Sales of sports nutrition are expected to continue reporting strong and steady growth over the forecast period in value terms (at constant 2025 prices). Historically, sports nutrition products were tailored mainly for athletes and weight-training enthusiasts.
Rollout of same-day delivery could drive further push towards e-commerce
Nutrition Warehouse Pty Ltd, the leading health and personal care stores retailer in Australia in 2024, has grown into a major omnichannel player with over 120 stores across Australia and New Zealand and a thriving e-commerce presence. Known for its knowledgeable staff and customer-centric approach, the company faced challenges with its initial click-and-collect system, which lacked seamless integration and did not support same-day delivery.
Local manufacturers target GLP-1 users through targeted nutrition innovation
The rapid surge in popularity GLP-1 is fuelling a boom in complementary product development. This includes a growing wave of digestive health solutions and other wellness-oriented offerings designed to support or enhance GLP-1 use.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in Australia?
- Which are the leading brands in Sports Nutrition in Australia?
- How are products distributed in Sports Nutrition in Australia?
- How has the regulatory and operating environment for Sports Nutrition changed in Australia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in Australia - Category analysis
KEY DATA FINDINGS
Australia’s sports nutrition market continues to thrive
Vitaco Health strengthens its leadership through new innovations
Sports nutrition sees strong sales through retail e-commerce
Sports nutrition to continue evolving to meet a variety of needs and lifestyles
Rollout of same-day delivery could drive further push towards e-commerce
Local manufacturers target GLP-1 users through targeted nutrition innovation
Consumer Health in Australia - Industry Overview
Consumer health in 2025: The big picture
2025 Key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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