PROSPECTS AND OPPORTUNITIES
Ongoing migration towards sustainable products expected
Clean labels is also a growing trend in sports nutrition, as health-focussed consumers seek the purest forms of nutrition they can find. Indeed, sustainability overall is becoming increasingly important to consumers in Egypt, driving demand for sports nutrition products with eco-friendly packaging and ethically sourced ingredients.
Social media continues to play a key part in health awareness
Social media will remain key to helping drive health and wellness trends over the forecast period. This is particularly seen among younger consumers who are keen to follow social media influencers – many of whom promote healthy lifestyles.
Personalised nutrition plans and AI set to define the future
Advances in technology have facilitated the development of personalised nutrition plans for sportspeople and fitness enthusiasts, with Artificial Intelligence (AI) playing a key part. These advances in technology use genetic testing, metabolic profiling, and wearable smart devices, which then deliver customised dietary recommendations and supplementation regimens to optimise performance, recovery, and overall health.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in Egypt?
- Which are the leading brands in Sports Nutrition in Egypt?
- How are products distributed in Sports Nutrition in Egypt?
- How has the regulatory and operating environment for Sports Nutrition changed in Egypt?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in Egypt - Category analysis
KEY DATA FINDINGS
Social media trends help to support sports nutrition as part of a healthy lifestyle
E-commerce and direct to consumer sales offer convenience
Growing variety in sports nutrition, offering options for different needs
Ongoing migration towards sustainable products expected
Social media continues to play a key part in health awareness
Personalised nutrition plans and AI set to define the future
Consumer Health in Egypt - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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