PROSPECTS AND OPPORTUNITIES
Steady growth on the horizon for sports nutrition
The sports nutrition category will continue to experience steady growth in Egypt, largely driven by social media trends that promote fitness, healthy lifestyles, and supplement use. Influencers and online communities will play a crucial role in shaping consumer behaviour, increasing awareness, and inspiring more people to incorporate sports nutrition into their routines.
Online coaching will drive demand for sports nutrition
Online coaching has emerged as a major trend in the health and fitness industry, fuelled by the widespread use of social media platforms. Fitness professionals and influencers offer personalised workout plans, nutrition advice, and motivational support remotely, making coaching more accessible and flexible.
AI influence on the category
AI is set to significantly influence the sports nutrition and wellness category by enabling more personalised recommendations, optimising training plans, and enhancing consumer engagement. Through data-driven insights and advanced analytics, AI-powered tools can tailor supplement suggestions and fitness programs to individual needs, improving effectiveness and customer satisfaction.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in Egypt?
- Which are the leading brands in Sports Nutrition in Egypt?
- How are products distributed in Sports Nutrition in Egypt?
- How has the regulatory and operating environment for Sports Nutrition changed in Egypt?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in Egypt - Category analysis
KEY DATA FINDINGS
Social media plays a huge role in sports nutrition
Optimum Nutrition Inc holds a significant share
Sports nutrition products are widely available to buy at gyms
Steady growth on the horizon for sports nutrition
Online coaching will drive demand for sports nutrition
AI influence on the category
Consumer Health in Egypt - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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