PROSPECTS AND OPPORTUNITIES
Challenges and opportunities remain for sports nutrition
A prevailing trend in Ukraine shows that a significant part of the population, particularly those in the age bracket 25-34, have been losing interest and focus when it comes to health and fitness activities. Contributing factors include high stress levels, anxiety, financial issues, and limited energy levels, alongside the implications of new legislation regarding the military mobilisation of men.
Sports protein powder set to be the most dynamic category
Sports protein powder is projected to be the most dynamic category over the forecast period (in value terms at constant 2024 prices). Sales are expected to benefit from the large and growing variety of products on offer, including from local manufacturers.
Sports non-protein products still full of growth potential but further education may be needed to reach more consumers
As sports non-protein products is a relatively new and rapidly expanding category, it is also expected to see dynamic growth. Generally, sports non-protein products are used by both professional athletes and body builders as well as individuals and training enthusiasts.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in Ukraine?
- Which are the leading brands in Sports Nutrition in Ukraine?
- How are products distributed in Sports Nutrition in Ukraine?
- How has the regulatory and operating environment for Sports Nutrition changed in Ukraine?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in Ukraine - Category analysis
KEY DATA FINDINGS
Sales remain deflated as the fallout from Russia's invasion of Ukraine continues to impact demand
Healthy performances see from both sports protein and non-protein products
Competition remains highly fragmented
Challenges and opportunities remain for sports nutrition
Sports protein powder set to be the most dynamic category
Sports non-protein products still full of growth potential but further education may be needed to reach more consumers
Consumer Health in Ukraine - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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