PROSPECTS AND OPPORTUNITIES
Solid growth outlook supported by lifestyle trends
Sports nutrition is forecast to continue growing steadily, supported by the health and wellness movement and demand for convenient products such as bars and RTDs. The growing popularity of bars and sports protein RTD as a quick meal or snack will lead to higher levels of consumption.
Vegan and natural products to expand
The rise of vegan and vegetarian diets, as well as growing demand for clean-label products, is expected to push further launches of plant-based alternatives. While targeting vegetarians and vegans, these products also appeal to mainstream consumers who equate vegan with healthy and natural in response to the growing band of consumers simply looking for more natural sports nutrition products in Sweden.
E-commerce to remain central battlefield
E-commerce will continue to be the primary growth driver, but increased competition will put pressure on pricing. Delivery speed, loyalty programmes and free shipping are expected to be key differentiators as companies compete for consumer attention in a crowded digital marketplace.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in Sweden?
- Which are the leading brands in Sports Nutrition in Sweden?
- How are products distributed in Sports Nutrition in Sweden?
- How has the regulatory and operating environment for Sports Nutrition changed in Sweden?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in Sweden - Category analysis
KEY DATA FINDINGS
Category expands with broader consumer base
Barebells leads while Myprotein builds loyalty
E-commerce dominates, but offline formats diversify
Solid growth outlook supported by lifestyle trends
Vegan and natural products to expand
E-commerce to remain central battlefield
Consumer Health in Sweden - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
-
- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!