PROSPECTS AND OPPORTUNITIES
Positive sales will continue, thanks to ongoing health trends supporting the consumption of sports nutrition products
Sales of sports nutrition will remain positive over the forecast period. Overall, the sports nutrition market in Georgia is experiencing growth, driven by a significant surge in health and wellness awareness among its population.
Rising competition among smaller players will lead to more competitive prices and wider availability and accessibility of products
Fragmented competition, with many small players and sports nutrition stores, as evidenced by the share of “others”, is likely to remain in Georgia. Smaller cities are expected to have a growing number of sports nutrition stores with primary location in malls, while online sales will be boosted by the growing presence of sports nutrition products available via platforms such as Glovo and Wolt.
A growing assortment of products expected, to meet different consumer needs
The assortment of sports nutrition products will increase during the forecast period. For example, with a growing share of products with plant-based proteins, suitable for vegan and vegetarian consumers, along with specialist products to meet different needs.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in Georgia?
- Which are the leading brands in Sports Nutrition in Georgia?
- How are products distributed in Sports Nutrition in Georgia?
- How has the regulatory and operating environment for Sports Nutrition changed in Georgia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in Georgia - Category analysis
KEY DATA FINDINGS
Sports nutrition benefits from rise in sporting activity and busy, on-the-go lifestyles alike
Oprimum Nutrition maintains leading place thanks to strong reputation of trust among consumers
Sports nutrition stores benefit from offering specialist advice to consumers, while e-commerce benefits from convenience
Positive sales will continue, thanks to ongoing health trends supporting the consumption of sports nutrition products
Rising competition among smaller players will lead to more competitive prices and wider availability and accessibility of products
A growing assortment of products expected, to meet different consumer needs
Consumer Health in Georgia - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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