PROSPECTS AND OPPORTUNITIES
Growth set to continue throughout forecast period
Sales of sports nutrition products are anticipated to be bolstered by a growing consumer base and increasing awareness of its benefits, encouraging more consumers to try and regularly consume these products. However, price will continue to pose a challenge for first-time users.
Players will broaden their portfolios
The assortment of sports nutrition products is set to increase during the upcoming period, with both protein and non-protein powders showing significant growth potential. Leading brands are expected to maintain their market positions due to their long-standing presence and consumer familiarity.
Specialist retailers will remain leading channel amid intensifying competition
Sports nutrition specialist retailers will continue to lead sales, while the number of players is expected to increase, driven by low market maturity and significant growth potential. The availability of sports nutrition products in grocery retail is likely to remain limited, as consumers often require specialist recommendations to choose the appropriate brands and products.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in Georgia?
- Which are the leading brands in Sports Nutrition in Georgia?
- How are products distributed in Sports Nutrition in Georgia?
- How has the regulatory and operating environment for Sports Nutrition changed in Georgia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in Georgia - Category analysis
KEY DATA FINDINGS
Category sales supported by rising fitness trends
Limited players competing in sports nutrition
Price-sensitive consumers prompt players to offer regular discounts, with e-commerce providing significant sales
Growth set to continue throughout forecast period
Players will broaden their portfolios
Specialist retailers will remain leading channel amid intensifying competition
Consumer Health in Georgia - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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