PROSPECTS AND OPPORTUNITIES
Positive outlook set to continue
Value sales of sports nutrition are expected to rise over the forecast period, with steady growth in both constant and current terms. The category is set to remain one of the most dynamic in consumer health, driven by a blend of performance-oriented consumers, wellness seekers, and ageing demographics seeking functional benefits.
Increasing penetration of personalised nutrition and nutrigenomics
Advances in genetic profiling, biomarker testing, and AI-driven analytics are likely to transform the sports nutrition landscape, enabling tailored supplement regimes. Direct-to-consumer brands already leverage AI for logistics and inventory management, but the next phase will see more personalised product recommendations based on individual health data.
Clean-label innovation and functional ingredients
Consumer demand for transparency, sustainability, and functional benefits will shape product development over the forecast period. Functional ingredients such as fibre, prebiotics, and botanical extracts – including reishi, lion’s mane, spirulina, and moringa – are gaining traction due to their alignment with vegan and holistic wellness trends.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in Czech Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in Czech Republic?
- Which are the leading brands in Sports Nutrition in Czech Republic?
- How are products distributed in Sports Nutrition in Czech Republic?
- How has the regulatory and operating environment for Sports Nutrition changed in Czech Republic?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in the Czech Republic - Category analysis
KEY DATA FINDINGS
Sports nutrition continues to boom
Competitive landscape shaped by strong domestic and D2C players
E-commerce dominates while discounters expand
Positive outlook set to continue
Increasing penetration of personalised nutrition and nutrigenomics
Clean-label innovation and functional ingredients
Consumer Health in the Czech Republic - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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