PROSPECTS AND OPPORTUNITIES
The outlook for sports nutrition is positive
The general outlook for sports nutrition in South Africa remains positive for the forecast period, underpinned by the increasing focus on health and wellness in the post-COVID-19 period. Thus, retail value (constant 2025 prices) sales of sports nutrition are expected to see a moderate CAGR over the forecast period.
Collaborations to deepen the consumer pool
Although sports nutrition products are predominantly consumed by middle-to-high income individuals, affordability remains a significant consideration even for this demographic. In response, players have been forming strategic partnerships to enhance the accessibility of their products.
Players need to respond to the growing convenience factor to cater to their target audience
While sports protein powder is the most popular option, some consumers find it time-consuming to measure out the powder to prepare a drink to carry to the gym or other physical activity. Thus, opportunities for sports nutrition lie within the development of new packaging and formats, while offering the same nutritional value in products.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in South Africa?
- Which are the leading brands in Sports Nutrition in South Africa?
- How are products distributed in Sports Nutrition in South Africa?
- How has the regulatory and operating environment for Sports Nutrition changed in South Africa?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in South Africa - Category analysis
KEY DATA FINDINGS
Sports and gym enthusiasts are the main consumers of sports nutrition
USN benefits from strong brand equity
Pharmacies leverage convenience and expertise to win over consumers
The outlook for sports nutrition is positive
Collaborations to deepen the consumer pool
Players need to respond to the growing convenience factor to cater to their target audience
Consumer Health in South Africa - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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