PROSPECTS AND OPPORTUNITIES
Optimistic outlook as sport nutrition expands to wider audience
The overall outlook for sports nutrition in South Africa is positive for the forecast period, supported by the increasing focus on health and wellness post-pandemic. Consumers are now more conscious of the need to maintain a strong immune system and lead healthy lifestyles, which includes regular exercise.
South Africans increasingly seek convenient packaging and formats
Overall category sales will continue to be driven by sports protein powder. However, some consumers find it time-consuming to measure out the powder to prepare a drink to carry to the gym or other physical activity.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in South Africa?
- Which are the leading brands in Sports Nutrition in South Africa?
- How are products distributed in Sports Nutrition in South Africa?
- How has the regulatory and operating environment for Sports Nutrition changed in South Africa?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in South Africa - Category analysis
KEY DATA FINDINGS
Sports nutrition purchased by niche target audience in South Africa
Sports protein powder remains most popular option as it expands its reach
Consumers are brand loyal when it comes to a specific sports nutrition product
Optimistic outlook as sport nutrition expands to wider audience
South Africans increasingly seek convenient packaging and formats
Consumer Health in South Africa - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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