PROSPECTS AND OPPORTUNITIES
Sports nutrition set to broaden its appeal
Sales of sports nutrition will continue on an upwards trajectory over the forecast period. Many Israelis are very sporty and want to improve their health through running, gym work or even yoga or pilates.
Key players to maintain interest by focus on efficacy and new flavours
There is unlikely to be any major product innovations launched in Israel due to the volatile political situation. Companies are mostly holding off from investing in product innovations.
Challenges exist to offering kosher products
Sports protein bars will continue to face import challenges due to kosher restrictions on this type of product for the Israeli market. Whilst there is a great deal of interest in sports protein bars by international players, import restrictions are imposed on products containing collagen, which is not allowed due to kosher restrictions in Israel.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in Israel report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in Israel?
- Which are the leading brands in Sports Nutrition in Israel?
- How are products distributed in Sports Nutrition in Israel?
- How has the regulatory and operating environment for Sports Nutrition changed in Israel?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in Israel - Category analysis
KEY DATA FINDINGS
Dynamic performance is evident in sports nutrition
Meditrend Ltd holds position despite growing competition
Small local grocers and retail e-commerce are key channels
Sports nutrition set to broaden its appeal
Key players to maintain interest by focus on efficacy and new flavours
Challenges exist to offering kosher products
Consumer Health in Israel - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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