PROSPECTS AND OPPORTUNITIES
Import restrictions on mass protein bars prevent market entry for non-Israeli players
The huge interest in protein bars in Israel means that players from the UK and Europe should be keen to enter over the forecast period, further boosting the market. However, import restrictions on protein bars and products containing collagen as the major form of protein are not allowed due to kosher restrictions.
Sports protein powder to see growth dampened by protein bars
Sports protein powder is expected to see growth over the forecast period constrained by the fact that these products are losing out to protein bars. In addition, ongoing shipping problems are causing a lack of products coming into the Israeli market.
E-commerce and gyms are expected to see good growth over the forecast period
Sales through retail e-commerce and gyms are expected to perform well over the forecast period as people seek a quick and convenient way to buy sports nutrition products rather than leaving the house specifically for shopping. Offers such as free home delivery over ILS180 by Meditrend for its Allin brand are also likely to help boost sales via retail e-commerce.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in Israel report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in Israel?
- Which are the leading brands in Sports Nutrition in Israel?
- How are products distributed in Sports Nutrition in Israel?
- How has the regulatory and operating environment for Sports Nutrition changed in Israel?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in Israel - Category analysis
KEY DATA FINDINGS
Dynamic growth in 2024
Allin remains leading brand, although other players enter the market in 2024
Protein bars increasingly consumed as snacks by people who are not engaged in sport
Import restrictions on mass protein bars prevent market entry for non-Israeli players
Sports protein powder to see growth dampened by protein bars
E-commerce and gyms are expected to see good growth over the forecast period
Consumer Health in Israel - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
-
- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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