PROSPECTS AND OPPORTUNITIES
Bright outlook for sports nutrition
Sports nutrition looks set to perform positively throughout the forecast period, with all categories expected to expand at a robust pace in volume and current value terms. Demand will continue to be bolstered by increasing participation in sports and fitness activities in Hungary.
Sports non-protein products face strong growth potential
Sports non-protein products is predicted to outperform other product types of sports nutrition over the forecast period in terms of retail value and volume growth. The rising number of products for different types of exercises and stronger promotional investment will support category performance.
Opportunity to reach more females and younger audiences
Sports nutrition already has a wide consumer base but there are opportunities to increase consumption in female and younger age groups. Women and children around the age of 16 are interested in spending more time in gyms and fitness centres as part of a healthy lifestyle.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in Hungary?
- Which are the leading brands in Sports Nutrition in Hungary?
- How are products distributed in Sports Nutrition in Hungary?
- How has the regulatory and operating environment for Sports Nutrition changed in Hungary?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in Hungary - Category analysis
KEY DATA FINDINGS
Health-focused lifestyles drive sales of sports nutrition
Protein/energy bars gain appeal due to affordability and widespread availability
Strong growth entices new entrants in sports nutrition
Bright outlook for sports nutrition
Sports non-protein products face strong growth potential
Opportunity to reach more females and younger audiences
Consumer Health in Hungary - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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