PROSPECTS AND OPPORTUNITIES
Non-protein products are losing ground to protein-based alternatives
Sports protein products are expected to perform well in the forecast period, driven by increasing health awareness and Kenya’s growing fitness culture. The availability of these products through multiple channels, including gyms, specialized stores, and online platforms like Jumia, makes them accessible to a wide consumer base.
Health and fitness trends boost demand for sports nutrition products in Kenya
The increasing focus on health and fitness among Kenyans is expected to sustain the demand for sports nutrition products. The trend of integrating fitness and nutrition into daily routines is supported by the expansion of gyms, fitness centres, and wellness influencers.
Price sensitivity is a limitation to growth
Sports nutrition in Kenya faces the ongoing challenge of consumer price sensitivity. The price of sports nutrition is relatively high, especially in an economy where the majority of consumers are financially constrained and prioritise essential goods.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in Kenya report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in Kenya?
- Which are the leading brands in Sports Nutrition in Kenya?
- How are products distributed in Sports Nutrition in Kenya?
- How has the regulatory and operating environment for Sports Nutrition changed in Kenya?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in Kenya - Category analysis
KEY DATA FINDINGS
Growing demand among women expands interest in sports nutrition products
Growing fitness culture in Kenya spurs demand for sports nutrition
Limited retail distribution stifles growth potential
Non-protein products are losing ground to protein-based alternatives
Health and fitness trends boost demand for sports nutrition products in Kenya
Price sensitivity is a limitation to growth
Consumer Health in Kenya - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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