PROSPECTS AND OPPORTUNITIES
Sports nutrition faces moderate growth outlook
Sports nutrition sales are expected to witness moderate growth given the opportunities to expand the consumer base and develop per capita consumption. There is an ever-increasing awareness of the importance of proper exercise in maintaining health and wellbeing and in reducing the risk of disease.
Future segmentation and product development to attract new consumers
Sports nutrition has the capacity to extend its offering to meet the specific dietary needs of consumers. For example, vegetarian and vegan lines are likely to expand in response to the growing popularity of plant-based eating and dietary preferences.
E-commerce channel to gain relevance
Retail e-commerce has expanded its value share over the review period, with almost one-fifth of sports nutrition value sales made online in 2024. Whilst the COVID-19 pandemic was a catalyst for growth, rising average prices have encouraged price sensitive consumers to buy online in recent years.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in Portugal?
- Which are the leading brands in Sports Nutrition in Portugal?
- How are products distributed in Sports Nutrition in Portugal?
- How has the regulatory and operating environment for Sports Nutrition changed in Portugal?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in Portugal - Category analysis
KEY DATA FINDINGS
Growing interest and participation in physical activity positively impacts the category
EcoNutraceuticos leads in an increasingly competitive market
Protein powder remains a key segment in sports nutrition
Sports nutrition faces moderate growth outlook
Future segmentation and product development to attract new consumers
E-commerce channel to gain relevance
Consumer Health in Portugal - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
-
- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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