PROSPECTS AND OPPORTUNITIES
Continuing healthy constant value growth over forecast period
Sports nutrition will continue to register healthy constant value growth over the forecast period. Increasing consumer interest in health and fitness and the expansion of products to more mainstream channels, including private label ranges from grocery retailers such as Continente and Pingo Doce, will support continuing growth.
Use of wearables set to make sports nutrition more personalised
Wearables will drive sports nutrition growth by providing objective data on key health metrics, with this personalised data bringing sports nutrition to an additional level, by offering integrated and personalised plans for training, eating and recommendations in terms of calories and supplements. As such, there will be deeper understanding of physiological responses to different nutritional interventions.
Focus on a more natural positioning
One concern for consumers is that sports nutrition can offer contain a high degree of additives, and there will be increasing focus on offerings with a more natural positioning, including plant-based offerings. There will also be an increasing focus on sustainability, particularly in terms of packaging, with increasing prevalence of PCR, refillable formats, paper scoops and clearer recyclable labelling.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in Portugal?
- Which are the leading brands in Sports Nutrition in Portugal?
- How are products distributed in Sports Nutrition in Portugal?
- How has the regulatory and operating environment for Sports Nutrition changed in Portugal?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in Portugal - Category analysis
KEY DATA FINDINGS
Healthy value growth in 2025
Prozis continues to gain, supported by an effective online startegy
E-commerce leads distribution
Continuing healthy constant value growth over forecast period
Use of wearables set to make sports nutrition more personalised
Focus on a more natural positioning
Consumer Health in Portugal - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
-
- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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