PROSPECTS AND OPPORTUNITIES
Sales set to rise as the target audience expands and consumers pursue healthier lives
Sales of sports nutrition are expected to continue rising over the forecast period. Thanks to Thailand’s increasingly health conscious population, sales of sports nutrition should benefit from a developing fitness culture, a rise in gym memberships, and increased participation in recreational sports among millennials and Gen Z.
New product formulations and digital marketing set to be the focus of innovation
In terms of product innovation, there is likely to be a trend towards convenience and on-the-go consumption. This should boost demand for sports protein RTD and protein/energy bars, with these products expected to see a stronger presence in urban locations.
Stricter regulation could increase consumer confidence in sports nutrition
The Thailand Food and Drug Administration (FDA) will continue to exercise regulatory scrutiny over the claims of sports nutrition products which could affect consumer confidence (if not managed well). While essential for consumer safety, stringent regulatory approvals can sometimes hinder the entry of new products and brands into the marketplace.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in Thailand?
- Which are the leading brands in Sports Nutrition in Thailand?
- How are products distributed in Sports Nutrition in Thailand?
- How has the regulatory and operating environment for Sports Nutrition changed in Thailand?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in Thailand - Category analysis
KEY DATA FINDINGS
The audience for sports protein grows as consumers pursue healthier lifestyles
Local brands looking to make inroads but VitaXtrong and Optimum Nutrition remain on top
Health and beauty specialists and e-commerce remain key to growth
Sales set to rise as the target audience expands and consumers pursue healthier lives
New product formulations and digital marketing set to be the focus of innovation
Stricter regulation could increase consumer confidence in sports nutrition
Consumer Health in Thailand - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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