PROSPECTS AND OPPORTUNITIES
Ongoing retail development to benefit sports nutrition over forecast period
Sports nutrition in the UK is mainly distributed through e-commerce and one of the key reasons is the strength of D2C brands such as Myprotein. However, there is a significant rise in retail partnerships, as brands seek to expand their reach and enhance product accessibility, thereby driving an omnichannel approach to sales.
Competition to intensify as players enhance their brand portfolios
Competition within sports nutrition is intensifying, fuelled by a growing number of partnerships, and mergers and acquisitions. Numerous small brands have been acquired by larger companies seeking to expand their portfolios and strengthen their market presence.
Food regulations to shape new product development strategies
Sports nutrition players will continue to abide by the UK’s HFSS (High in Fat, Sugar, and Salt) regulation by location, in force since October 2022. Under this law, players cannot promote HFSS products at key locations in physical stores or online, including points of sale, store entrances, and aisle ends.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in United Kingdom?
- Which are the leading brands in Sports Nutrition in United Kingdom?
- How are products distributed in Sports Nutrition in United Kingdom?
- How has the regulatory and operating environment for Sports Nutrition changed in United Kingdom?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in the United Kingdom - Category analysis
KEY DATA FINDINGS
Sports nutrition continues to record solid performance in 2024
Sports protein powder drives category growth
Increase in marketing campaigns to attract new customers
Ongoing retail development to benefit sports nutrition over forecast period
Competition to intensify as players enhance their brand portfolios
Food regulations to shape new product development strategies
Consumer Health in the United Kingdom - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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