PROSPECTS AND OPPORTUNITIES
Protein powders to continue to play key role in growth
The UK sports nutrition market is projected to sustain significant annual growth throughout the forecast period, driven by increasing consumer awareness of the importance of protein intake for fitness, recovery, and overall health. Protein powders will continue to dominate category sales due to their convenience, versatility, and strong association with performance nutrition.
Creatine and hydration lead next wave of innovation
Non-protein supplements are emerging as a key area of product innovation and growth. As consumers increasingly adopt a more holistic approach to health, the demand is shifting beyond traditional protein products towards functional supplements that support overall wellbeing.
Health-conscious reformulations to lead future product strategies
The UK sports nutrition market is expected to undergo significant transformation, driven by a combination of evolving consumer health priorities and tightening regulatory frameworks. With health firmly at the forefront of consumer decision-making, individuals are increasingly scrutinising product labels, prioritising low sugar content and clean ingredient lists that align with their wellness goals.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in United Kingdom?
- Which are the leading brands in Sports Nutrition in United Kingdom?
- How are products distributed in Sports Nutrition in United Kingdom?
- How has the regulatory and operating environment for Sports Nutrition changed in United Kingdom?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in the United Kingdom - Category analysis
KEY DATA FINDINGS
Protein-based products anchor market performance
THG balances legacy strength with strategic transformation
Sports nutrition embraces omnichannel evolution
Protein powders to continue to play key role in growth
Creatine and hydration lead next wave of innovation
Health-conscious reformulations to lead future product strategies
Consumer Health in the United Kingdom - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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