PROSPECTS AND OPPORTUNITIES
Local brands to drive mass channel expansion
The sports nutrition category in Mexico is expected to maintain a strong upward growth trajectory in terms of value sales throughout the forecast period, reaching double-digit growth rates. This momentum is fuelled by the rising relevance of locally produced Mexican brands in the mass segment, which can offer more affordable prices compared to international players.
Expanding popularity of non-protein fitness supplements
Creatine is one of the most studied and widely used sports supplements globally, and in 2025 it remains among the most in-demand products in Mexico, particularly as a complement or alternative to sports proteins. Creatine has been shown to enhance performance in high-intensity, short-duration exercises such as weightlifting and sprinting.
Plant-based proteins poised for strong growth
In Mexico, the future of sports nutrition is increasingly shaped by the rise of vegan protein, which is expected to gain further traction among both vegans and consumers seeking healthier, more sustainable options. While whey protein currently dominates, plant-based proteins are poised to narrow the gap, driven by growing health awareness, sustainability trends and innovative marketing strategies.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in Mexico?
- Which are the leading brands in Sports Nutrition in Mexico?
- How are products distributed in Sports Nutrition in Mexico?
- How has the regulatory and operating environment for Sports Nutrition changed in Mexico?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in Mexico - Category analysis
KEY DATA FINDINGS
Sports nutrition slows but retains healthy momentum
Protein innovation keeps GNC ahead
Digital retail offers wider sports nutrition assortments in Mexico
Local brands to drive mass channel expansion
Expanding popularity of non-protein fitness supplements
Plant-based proteins poised for strong growth
Consumer Health in Mexico - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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