PROSPECTS AND OPPORTUNITIES
Strategic market positioning and differentiation
Sports nutrition is expected to maintain dynamic, although slightly slowing, retail current value growth rates in Mexico in the forecast period. The rising interest in exercise and overall health consciousness are likely to be key growth drivers for the category in Mexico.
E-commerce and smart technologies set to boost sales of sports nutrition
The use of technology for personalised tracking and weight management is on the rise. Mobile apps, fitness trackers, heart rate monitors, and food intake tracking devices are increasingly used by consumers to set goals, track their progress, and receive personalised recommendations.
Personalisation based on genetic data
Personalised sports nutrition based on genetics could be a prominent trend in Mexico in the future. Advances in DNA sequencing and understanding how genes affect the body’s response to diet and exercise could enable highly personalised sports nutrition programmes which optimise performance and recovery.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in Mexico?
- Which are the leading brands in Sports Nutrition in Mexico?
- How are products distributed in Sports Nutrition in Mexico?
- How has the regulatory and operating environment for Sports Nutrition changed in Mexico?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in Mexico - Category analysis
KEY DATA FINDINGS
Sports nutrition increases along with a comprehensive approach to health
Demand for high quality fortified products
Increase in the popularity of sports non-protein products
Strategic market positioning and differentiation
E-commerce and smart technologies set to boost sales of sports nutrition
Personalisation based on genetic data
Consumer Health in Mexico - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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