PROSPECTS AND OPPORTUNITIES
Demand for clean ingredients and snackable formats is set to drive value growth
Value sales are expected to increase, though growth rates will be lower than those seen during the review period. Sports protein products remain a mature category in Finland, and as such, growth will slow.
Younger consumers are set to drive demand for convenience in sports nutrition
Younger generations are increasingly seeking easy-to-use sports nutrition products, prompting manufacturers to adapt their offerings to meet the preferences of Generations Z and Alpha. While older consumers have traditionally been content with purchasing economy-sized protein powder packs and preparing the products themselves, younger consumers are showing a clear preference RTD formats.
Boundaries blur between sports nutrition and weight management as consumer priorities shift
Sports nutrition, which has attracted consumers away from traditional weight loss products in recent years, may now see a reverse trend, with interest returning to new weight loss and management offerings. As a result, the distinction between these two categories is expected to become increasingly blurred across the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in Finland?
- Which are the leading brands in Sports Nutrition in Finland?
- How are products distributed in Sports Nutrition in Finland?
- How has the regulatory and operating environment for Sports Nutrition changed in Finland?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in Finland - Category analysis
KEY DATA FINDINGS
Innovation and indulgent formats drive growth in sports nutrition in 2025
Emerging brands impact sports nutrition as leaders face a decline in share
Grocery retailers leads sports nutrition distribution as variety stores and retail e-commerce gain ground
Demand for clean ingredients and snackable formats is set to drive value growth
Younger consumers are set to drive demand for convenience in sports nutrition
Boundaries blur between sports nutrition and weight management as consumer priorities shift
Consumer Health in Finland - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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