PROSPECTS AND OPPORTUNITIES
Sports nutrition faces bright future
Healthy growth rates are anticipated for sports nutrition over the forecast period. Even though per capita consumption is relatively high in Finland, there is potential for the further generation of sales through a diversification of consumption occasions.
Non-protein variants to see fastest growth
Sports non-protein products is set to enjoy the strongest growth rates during the forecast period. The segment will see growth driven by significant investment in new product development and launches, and some of the most recent launches such as sports nutrition candies appeal to consumers who previously felt that many sports non-protein products were targeted mainly at sports pros.
Sports RTD will rise strongly, while more products for those on the go will enter the overall category
Sports protein RTDs will see strong growth in the forecast period. These products are being given an increasing amount of shelf space in refrigerated display units, making them a good snack for on-the-go consumption and generating impulse purchases.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in Finland?
- Which are the leading brands in Sports Nutrition in Finland?
- How are products distributed in Sports Nutrition in Finland?
- How has the regulatory and operating environment for Sports Nutrition changed in Finland?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in Finland - Category analysis
KEY DATA FINDINGS
Sports nutrition forges ahead in 2024
Leader foods leads sports nutrition, followed by Celsius Finland
Sports non-protein products leads category growth, with candy format attracting attention
Sports nutrition faces bright future
Non-protein variants to see fastest growth
Sports RTD will rise strongly, while more products for those on the go will enter the overall category
Consumer Health in Finland - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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