PROSPECTS AND OPPORTUNITIES
Illicit trade is a rising threat to sports nutrition across the forecast period
While the sports nutrition market grows and find success, so does illicit trade, which represents a key threat to the landscape across the forecast period. This occurs mainly through informal companies, which prioritise profits over correct compliance with the laws by acting as independent distributors.
Focusing on individual consumer needs is key to a successful sale
Brands can boost their sales by placing more emphasis on meeting the needs of consumers, providing them with the best for their individual needs. In terms of communication, it is very relevant that brands can have a tone and style according to and aligning with consumers, especially younger audiences.
Players will prioritise distribution and core products over innovations
Creatine and other amino acids are gaining ground in Peru, while smaller areas, such as snack bars and RTDs, continue to have room for growth. The dairy industry is offering new products with more protein, causing the share of competitors such as Lab Nutrition and Nutripoint to be reduced.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in Peru?
- Which are the leading brands in Sports Nutrition in Peru?
- How are products distributed in Sports Nutrition in Peru?
- How has the regulatory and operating environment for Sports Nutrition changed in Peru?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in Peru - Category analysis
KEY DATA FINDINGS
Positive growth due to greater interest towards an active lifestyle
Creatine is a trending product as consumers look to enhance strength
E-commerce is positioned as one of the leading sales channels
Illicit trade is a rising threat to sports nutrition across the forecast period
Focusing on individual consumer needs is key to a successful sale
Players will prioritise distribution and core products over innovations
Consumer Health in Peru - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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