PROSPECTS AND OPPORTUNITIES
Bright outlook as consumer awareness of sports nutrition grows
Sports nutrition is set to benefit from a combination of consumers who are more aware of the benefits of using these products and those who are showing a greater interest in investing in their wellbeing. Awareness is growing thanks to the expansion of information on digital channels, the influence of fitness communities, and the validation of visible results across diverse user profiles, from athletes to those seeking to improve their energy and daily recovery.
Illicit market remains a key barrier to growth
The illicit market has become a structural obstacle to the category's formal development. The entry of smuggled products—mostly sports protein products and pre-workouts from Chinese and US brands—has eroded the competitiveness of compliant brands, as these items enter without paying taxes or meeting health requirements.
More specialised options provide opportunities to meet the needs of a wider audience
Diversification into more specialised options opens the door to much more precise and profitable areas of the market. The market is no longer limited to generic proteins or standard pre-workouts, with offerings now including products designed for different activity levels, goals, and nutritional profiles.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in Peru?
- Which are the leading brands in Sports Nutrition in Peru?
- How are products distributed in Sports Nutrition in Peru?
- How has the regulatory and operating environment for Sports Nutrition changed in Peru?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in Peru - Category analysis
KEY DATA FINDINGS
Sports nutrition sees healthy growth in 2025 despite rising protein prices
Competition becoming increasingly fragmented as distribution expands
E-commerce and pharmacies the big winners of 2025
Bright outlook as consumer awareness of sports nutrition grows
Illicit market remains a key barrier to growth
More specialised options provide opportunities to meet the needs of a wider audience
Consumer Health in Peru - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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