PROSPECTS AND OPPORTUNITIES
Sports protein products will continue driving demand during forecast period
Value sales for sports nutrition in Hong Kong are expected to continue their upward trajectory over the forecast period, driven by increasing demand for sports protein products. As consumers become more health-conscious and engage in active lifestyles, the desire for convenient and accessible nutrition options, particularly those suitable for consumption outside the home, is growing.
South Korean brands set to make greater impact
In addition to the growing demand for traditional sports nutrition products, the market is also witnessing the entry of innovative brands from South Korea. These brands are introducing unique flavours that differentiate them from established western brands, which often offer a limited selection, typically cantered around flavours like vanilla and chocolate.
Sustainability concerns will gain greater urgency
Sustainability will become an increasingly crucial area for improvement in sports nutrition in Hong Kong, particularly for products aimed at out-of-home consumption - such as sports protein RTD and protein/energy bars. As consumers increasingly embark on their health and wellness journeys, there is a growing awareness of how sustainability intersects with personal well-being.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in Hong Kong, China?
- Which are the leading brands in Sports Nutrition in Hong Kong, China?
- How are products distributed in Sports Nutrition in Hong Kong, China?
- How has the regulatory and operating environment for Sports Nutrition changed in Hong Kong, China?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in Hong Kong, China - Category analysis
KEY DATA FINDINGS
High demand for sports protein products sees value sales rise robustly in sports nutrition
Optimum Nutrition continues to lead in 2025
Health and personal care stores leads distribution
Sports protein products will continue driving demand during forecast period
South Korean brands set to make greater impact
Sustainability concerns will gain greater urgency
Consumer Health in Hong Kong, China - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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