PROSPECTS AND OPPORTUNITIES
Sports nutrition is predicted to record continuous growth
The fitness landscape in Hong Kong has been experiencing a remarkable resurgence, with a proliferation of gyms, fitness studios, and a growing participation in sports and outdoor activities. This burgeoning trend has created a larger and more engaged customer base for sports nutrition.
Functional drinks to drive new product innovation
Hong Kong’s fitness and wellness scene is set to sustain demand for functional drinks, pushing brands for new product innovations that cater for the evolving preferences of health-conscious consumers. As the focus on active lifestyles and overall wellbeing continues to rise, retailers are eager to introduce a diverse range of innovative functional beverage options to the discerning Hong Kong consumer base.
Plant-based proteins set to see greater demand
As the demand for sports nutrition continues to rise in Hong Kong, a parallel trend of increased acceptance and preference for dairy alternatives has emerged. Driven by the rising popularity of the oat milk movement, health-conscious consumers are now more open to exploring plant-based protein options that cater for their dietary sensitivities and sustainability concerns.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in Hong Kong, China?
- Which are the leading brands in Sports Nutrition in Hong Kong, China?
- How are products distributed in Sports Nutrition in Hong Kong, China?
- How has the regulatory and operating environment for Sports Nutrition changed in Hong Kong, China?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in Hong Kong, China - Category analysis
KEY DATA FINDINGS
Sports nutrition in Hong Kong supported by ongoing fitness trends
Continued growth of sports nutrition through increasing accessibility
Protein powder flavours offer additional choice for localised palates
Sports nutrition is predicted to record continuous growth
Functional drinks to drive new product innovation
Plant-based proteins set to see greater demand
Consumer Health in Hong Kong, China - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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