PROSPECTS AND OPPORTUNITIES
Sports nutrition faces strong growth potential
As Bulgarians increasingly prioritise health, fitness, and wellness in their lives, sports nutrition is expected to witness sustained growth and expansion over the forecast period. Indeed, sports nutrition is expected to become an integral part of people’s routine regardless of training.
E-commerce to make sports nutrition more accessible to consumers
Over the coming years, it is expected that e-commerce will continue to gain value share from other traditional distribution channels, driven by the growing number of online retailers specialising in sports nutrition. The wider offer online, including from leading international brands, will entice consumers seeking a unique product.
International brands to retain a clear lead in sports nutrition
The sports nutrition category has seen international brands, such as Post Holdings Inc, Optimum Nutrition Inc, and Pure Nutrition Technology, establish strong positions in the Bulgarian market. International brands typically offer a wide range of sports nutrition products, including protein supplements, pre-workouts, amino acids, and recovery formulae.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in Bulgaria?
- Which are the leading brands in Sports Nutrition in Bulgaria?
- How are products distributed in Sports Nutrition in Bulgaria?
- How has the regulatory and operating environment for Sports Nutrition changed in Bulgaria?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in Bulgaria - Category analysis
KEY DATA FINDINGS
Sports nutrition extends appeal to a broader consumer audience
Social media helps to shape purchasing decisions
Sports protein RTD products are losing appeal
Sports nutrition faces strong growth potential
E-commerce to make sports nutrition more accessible to consumers
International brands to retain a clear lead in sports nutrition
Consumer Health in Bulgaria - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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