PROSPECTS AND OPPORTUNITIES
Inflationary pressures expected to ease, unit price growth expected to slow
Sports nutrition in New Zealand is expected to maintain retail volume and current value growth throughout the forecast period, with increases anticipated across all categories. An increasing number of consumers are interested in health and wellness, as an enduring impact of the pandemic, and they are keen to make lifestyle changes in order to improve their immunity, lose weight, or improve their level of fitness.
Sustainability considerations will give rise to growth in plant-based protein products
As previously mentioned, a large proportion of sports protein products are dairy-based. However, the production of dairy products is recognised for producing a significant amount of carbon emissions, which is leading many New Zealanders, including athletes and fitness enthusiasts, to seek ways to decrease their consumption.
Protein/energy bars expected to see the strongest performance
Protein/energy bars is expected to outperform sports protein RTD in forecast period, due to evolving consumer preferences. In the past five years, manufacturers of protein/energy bars have introduced a wide range of new flavours and textures to improve the overall consumption experience and increase the appeal of their products on store shelves.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in New Zealand?
- Which are the leading brands in Sports Nutrition in New Zealand?
- How are products distributed in Sports Nutrition in New Zealand?
- How has the regulatory and operating environment for Sports Nutrition changed in New Zealand?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in New Zealand - Category analysis
KEY DATA FINDINGS
Sports protein powder remains the largest category within sports nutrition
Local dairy industry means low barriers to entry, with heavy segmentation
Sports non-protein products is the strongest performer
Inflationary pressures expected to ease, unit price growth expected to slow
Sustainability considerations will give rise to growth in plant-based protein products
Protein/energy bars expected to see the strongest performance
Consumer Health in New Zealand - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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