PROSPECTS AND OPPORTUNITIES
Sports protein powder set to remain the largest category in value terms
Sports protein powder looks set to remain the biggest contributor to total sports nutrition value sales over the forecast period. Such products have long been the preferred choice of many serious sports and fitness enthusiasts in Costa Rica, as they are more widely available than other varieties and have a proven capacity to build muscle mass, increase stamina and promote faster recovery after strenuous exercise.
Protein/energy bars and sports protein RTD expected to post fastest volume growth
Protein/energy bars and sports protein RTD are expected to be the best performing sports nutrition categories in retail volume growth terms over the forecast period. They will continue to benefit from increasing appreciation for the convenience of these formats, which can easily be consumed during training sessions or while on the move.
Producers will employ a range of strategies to overcome pricing barrier
While sports nutrition is anticipated to perform positively throughout the forecast period, it is likely relatively high unit prices will continue to limit the category’s penetration in Costa Rica. Manufacturers are expected to pursue different strategies in an effort to overcome this challenge.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in Costa Rica report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in Costa Rica?
- Which are the leading brands in Sports Nutrition in Costa Rica?
- How are products distributed in Sports Nutrition in Costa Rica?
- How has the regulatory and operating environment for Sports Nutrition changed in Costa Rica?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in Costa Rica - Category analysis
KEY DATA FINDINGS
Growing participation in sports and fitness activities continues to boost sales
GNC retains its dominant position
Direct selling companies maintain strong presence in sports nutrition
Sports protein powder set to remain the largest category in value terms
Protein/energy bars and sports protein RTD expected to post fastest volume growth
Producers will employ a range of strategies to overcome pricing barrier
The following categories and subcategories are included:
Sports Nutrition
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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