PROSPECTS AND OPPORTUNITIES
Promising outlook for sports nutrition, fuelled by rise of sportainment and healthy lifestyles
Sports nutrition in Indonesia is expected to witness significant growth in constant value terms (2024 prices) over the forecast period. A shift towards healthier living, facilitated by the pandemic, has seen many individuals embracing a variety of activities such as running, yoga, Pilates, road biking, and CrossFit.
Different forms of vegetable protein likely to be explored
Demand for sports nutrition targeting vegetarian and vegan consumers is anticipated to grow during the forecast period. Evolene has introduced a vegan-friendly protein powder called Evogreen, utilising pea protein as its primary source.
Flavour innovations in non-protein supplements
The flavour landscape for non-protein sports supplements, such as creatine, is evolving to address the traditionally unappealing, medicinal taste of plain products. Local manufacturers like Muscle First and Evolane are at the forefront of this trend, introducing enticing fruit flavours to enhance consumer satisfaction.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in Indonesia?
- Which are the leading brands in Sports Nutrition in Indonesia?
- How are products distributed in Sports Nutrition in Indonesia?
- How has the regulatory and operating environment for Sports Nutrition changed in Indonesia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in Indonesia - Category analysis
KEY DATA FINDINGS
Rising interest in fitness and nutrition drives demand
Local brands benefit from strong presence
E-commerce continues to grow in popularity, but remains a small channel
Promising outlook for sports nutrition, fuelled by rise of sportainment and healthy lifestyles
Different forms of vegetable protein likely to be explored
Flavour innovations in non-protein supplements
Consumer Health in Indonesia - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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