PROSPECTS AND OPPORTUNITIES
Long-term lifestyle shift to support growth
Retail value sales of sports nutrition are expected to grow in Indonesia over the forecast period, reflecting long-term lifestyle shifts towards health, fitness, and performance optimisation. Key factors underpinning this growth include expanding access to fitness facilities, from budget gyms to boutique studios.
Technological enhancements
Sports nutrition is becoming increasingly tech-enhanced and innovation-driven. Personalised supplement packs based on individual fitness goals or health data are beginning to emerge, driven by AI-powered platforms or online fitness consultations.
Ongoing development of regulatory environment
Indonesia’s BPOM continues to enforce tighter controls on imported and locally produced sports nutrition products, particularly regarding ingredient safety, labelling accuracy, and health claims. Products promoting rapid muscle gain, extreme fat burning, or hormonal boosting are increasingly subject to compliance checks.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in Indonesia?
- Which are the leading brands in Sports Nutrition in Indonesia?
- How are products distributed in Sports Nutrition in Indonesia?
- How has the regulatory and operating environment for Sports Nutrition changed in Indonesia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in Indonesia - Category analysis
KEY DATA FINDINGS
Wellness mindset moves into the mainstream
Local brands highly visible in mid-tier segments
Health and personal care stores is the leading distribution channel
Long-term lifestyle shift to support growth
Technological enhancements
Ongoing development of regulatory environment
Consumer Health in Indonesia - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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