PROSPECTS AND OPPORTUNITIES
Strong focus on health and fitness should pay dividends for sports protein
Sports nutrition is set to see continued strong and steady growth in value terms over the forecast period. The health and wellness trend should continue to drive consumers to exercise more frequently, with sports protein providing an effective way to help improve performance and deliver results.
More vegan products expected to be seen in the market
An increasing number of Danish consumers are following vegan, vegetarian and flexitarian diets while others are looking for more products, as a result the number of vegan and plant-based sports nutrition products is expected to increase over the forecast period. Although there are already a significant number of these products on the market, manufacturers are expected to launch more vegan products over the forecast period in response to the growing demand.
E-commerce set to play a key role in the future of sports nutrition
The leading players in sports nutrition will all continue to focus heavily on e-commerce over the forecast period. As such, the channel is set to cement its dominant position within the distribution landscape for sports nutrition, taking further share from most other channels.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in Denmark?
- Which are the leading brands in Sports Nutrition in Denmark?
- How are products distributed in Sports Nutrition in Denmark?
- How has the regulatory and operating environment for Sports Nutrition changed in Denmark?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in Denmark - Category analysis
KEY DATA FINDINGS
The target audience for sports protein expands fuelling strong growth
Glanbia remains on top but competition heats up
E-commerce remains key to the success of sports protein
Strong focus on health and fitness should pay dividends for sports protein
More vegan products expected to be seen in the market
E-commerce set to play a key role in the future of sports nutrition
Consumer Health in Denmark - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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