PROSPECTS AND OPPORTUNITIES
Continued growth driven by health and wellness trends
Sports nutrition is expected to see sustained growth over the forecast period, fuelled by the continued expansion of the health and wellness trend. As more Danish consumers prioritise exercise and active lifestyles, the demand for sports nutrition products, particularly protein bars and RTDs, is likely to increase.
Growth in vegan and natural sports nutrition products
As the number of Danish consumers following vegan and vegetarian diets grows, manufacturers are expected to respond by expanding the range of vegan and natural sports nutrition products. Although the market already offers a substantial selection of such products, the demand for plant-based alternatives is projected to rise significantly over the forecast period.
E-commerce to dominate amidst growing competition
E-commerce is forecast to remain the dominant sales channel for sports nutrition over the coming years, with online platforms expected to capture increasing market share from traditional retail channels. The competitive landscape in the online market is likely to intensify, as brands and retailers focus not only on offering competitive prices but also on enhancing delivery options, including free shipping, faster delivery times, and seamless user experiences.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in Denmark?
- Which are the leading brands in Sports Nutrition in Denmark?
- How are products distributed in Sports Nutrition in Denmark?
- How has the regulatory and operating environment for Sports Nutrition changed in Denmark?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in Denmark - Category analysis
KEY DATA FINDINGS
Solid growth in all sports nutrition categories
Strong growth in sports protein RTD and bars
E-commerce as the leading channel for sports nutrition
Continued growth driven by health and wellness trends
Growth in vegan and natural sports nutrition products
E-commerce to dominate amidst growing competition
Consumer Health in Denmark - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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