PROSPECTS AND OPPORTUNITIES
Fragmented sports non-protein products market shows growth potential amid ingredient concerns
Retail value sales of sports nutrition are expected to grow over the forecast period. The sports non-protein products market is currently highly fragmented in South Korea, dominated by small and mid-sized brands.
Sports nutrition faces maturity and the need for segmentation
The rapid growth once seen in the sports nutrition market is unlikely to continue during the forecast period. As the category matures, however, a more stable base of loyal consumers is expected to form.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in South Korea?
- Which are the leading brands in Sports Nutrition in South Korea?
- How are products distributed in Sports Nutrition in South Korea?
- How has the regulatory and operating environment for Sports Nutrition changed in South Korea?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in South Korea - Category analysis
KEY DATA FINDINGS
RTD type sports nutrition gains popularity through convenience and accessibility
Overseas brands dominate sports protein powder market
Olive Young boosts protein product sales
Fragmented sports non-protein products market shows growth potential amid ingredient concerns
Sports nutrition faces maturity and the need for segmentation
Consumer Health in South Korea - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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